| OPENING KEYNOTE — KEY OPINION LEADERS — THE DEBATE, David Gillen, Medical Director, Pfizer |
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| REGULATION OF KOL-INDUSTRY RELATIONSHIPS, Richard Tiner, Medical Director, Association of the British Pharmaceutical Industry (ABPI) |
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| THE SCOTTISH APPROACH TO RAPID HEALTH TECHNOLOGY ASSESSMENT, Keith Tolley, Economics Assessor, New Drugs Committee, Scottish Medicines Consortium |
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| PRACTITIONERS PERSPECTIVE OF A KOL RELATIONSHIP, Iain Macdougall, Consultant Nephrologist and Honorary Senior Lecturer, King's College Hospital |
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| REDEFINING EXPERT RELATIONSHIPS, Sue Wright, Development Director, Adelphi Communications |
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| INDUSTRY PERSPECTIVE OF A KOL RELATIONSHIP — US CASE STUDY, Malcolm Allison, Head of Strategic Marketing, Actelion |
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| RESOLVING CONFLICTS OF INTEREST, Gerry Thompson, Marketing Director, EMEA, Stiefel Laboratories |
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| Presentation cancelled |
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| CAN OUR LAPTOPS SAVE US?, Sanjay Singhvi, Director, System Analytic |
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| IS THE USE OF KOLS REALLY A THREAT?, Tom Stossel, Professor, Harvard Medical School and Senior Fellow at Manhattan Institute for Policy Research |
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| THE SCIENCE OF OPINION LEADERSHIP, Aafia Chaudhry, Managing Director, 81qd |
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| STRATEGIC APPROACH TO A KOL PROGRAMME, Andrew Scheifele, Director, Regional Medical Liasons, Amgen |
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| THE CHANGING FACE OF KOL ALIGNMENTS: ARE PHARMA AND PHYSICIANS BRAVE ENOUGH TO ENGAGE EQUALLY?, Emma Parfrement, Leader, Strategic Insights, myPHID |
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| PANEL DISCUSSION — PROPOSING A REALISTIC CODE FOR GRP |
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| Debate cancelled |
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Marc Sluijs of Oracle made a presentation about customer relationship management tools.
It was not possible to prepare a summary of this presentation. |
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| HONESTY IS THE BEST POLICY, Neil Kendle, Managing Director, Kendle Healthcare |
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| CONCLUSION BY THE CO-CHAIRMAN |
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