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Posted Monday 18 May 2009 I 20:32
Reps to retire, social media to surge
Physicians react more positively to internet relationships with pharma...

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Posted Friday 15 May 2009 I 11:31
Twittering is old hat to patients
It's a brave new pharma-communication world out there...

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Posted Tuesday 17 February 2009 I 19:20
Enough of the guidelines — time for shared responsibility and Good Relationship Practice
New guidelines by the Pharmaceutical...

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From November, you will be able to voice your views on the issues and challenges that permit or prevent authentic alignments between the medical community and the pharmaceutical industry. You will also be able to make suggestions for new alignments and make sure that your physician and pharmaceutical partners operate under the auspices of GRP.

There will be open PHID PHORUMS in the following areas relating to relationship management:

  • Is this right? (Checks on GRP and promotional literacy).
  • What's my worth? (Fair market value check).
  • Paean performances (Alignments and interactions to be proud of).
  • Profligate performances (Alignments that are too commercially-led).
  • In my humble opinion (News topics).
  • Help! I missed the lecture! (Embarrassing questions answered re basic pharma/products/measurements).
  • Why not try this? (Suggestions for ways of working and improvements in good relationship practices).
  • Fetters and foibles (Alert of restrictions on interactions).
  • I just don't get it! (Let your voice be heard on the things that irk and grind).
  • Did you hear about? (Shifts in people, products and pertinent issues).


If there are specific topics that you would like special attention on as a discrete PHORUM please let us know.

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