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Posted Monday 18 May 2009 I 20:32
Reps to retire, social media to surge
Physicians react more positively to internet relationships with pharma...

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Posted Friday 15 May 2009 I 11:31
Twittering is old hat to patients
It's a brave new pharma-communication world out there...

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Posted Tuesday 17 February 2009 I 19:20
Enough of the guidelines — time for shared responsibility and Good Relationship Practice
New guidelines by the Pharmaceutical...

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myPHID is the only professional networking site for the pharmaceutical industry and the medical community to work openly and transparently to align commercial and medical aspirations.

This section features the 'PHID review'. This is a no-nonsense summary of a pharmaceutical product or a treatment approach. It aims to précis product attributes that are key to clinical-decision-making. It is prepared by medical experts for medical experts and cuts-out superfluous marketing or jargon to present what truly matters to the clinician. It also gives the pharmaceutical company the change to be direct about the efforts they have made to bring the product to market and to be overt about how they see the product benefiting patient care.

In myPHID simplicity and transparency, a PHID review gets straight-to-the-point, brings the reader up-to-speed and invites opinions to be returned from all stakeholders in healthcare.


If there is a specific product that you would like to subject to the 'talking medicine not marketing' scrutiny of the PHID review please let us know.

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